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DOWN TO EARTH

A climate connection app for making climate action more accessible

Identity Design, Key Messaging, Product Research, UX Design

“In 2023, 30% of Americans aged 18-34 saying they were lonely every day or several times a week.”

APP WALKTHROUGH

Swipe for Climate Causes

Users can browse activities based on their interests, from beach cleanups to policy advocacy sessions. Every swipe is a step toward building a sustainable future—and a stronger community.

Consistency & Real Friendships

Down to Earth prioritizes consistent local group activities to deepen connections over time. Say goodbye to one-off events; say hello to lifelong allies.

Accesible Climate Action

Whether you’re climate-curious, climate-conscious, or a seasoned climate activist, Down to Earth meets you where you are. The app’s algorithms ensure you’re matched with causes and people that resonate with your values.

A Swipe-Driven Climate Connection App

Down to Earth is a climate action app designed to connect people with local activities and foster deep, long-lasting friendships. Inspired by the swipe-style interface of dating apps, Down to Earth takes a bold approach to rethinking climate advocacy by making it social, accessible, and fun.

DESIGN PROCESS

As a project, Down to Earth was conceptualized and developed through iterative collaboration among team members. Each stage—from research to prototype—was a hands-on opportunity to apply design principles in a real-world context.

  • We conducted research, surveys, and interviews within our academic and local communities to uncover pain points and desires surrounding climate action. These findings shaped our user personas and app features.

  • Using tools like Figma, we created low- and high-fidelity prototypes, iterating based on peer feedback and instructor guidance. This process emphasized usability and accessibility.

  • The branding focused on creating a sense of connection balanced with hope, utilizing vibrant greens and community imagery to symbolize renewal and collective action.

KEY RESULTS

Educational Impact: The project deepened our understanding of how to design for social good and address environmental challenges through technology.

Community Engagement: Through class presentations and mock pitches, we engaged over 25+ peers in discussions about climate action.

Prototype Development: Delivered a functional, high-fidelity prototype that received positive feedback for its intuitive design and impactful mission.

Book a free exploratory planning call

Let’s talk more about your creative production needs or marketing strategy. I’d enjoy nerding out with you.