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BRAZIL REFORESTATION AWARENESS CAMPAIGN
BRAZIL REFORESTATION CAMPAIGN
BRAZIL REFORESTATION CAMPAIGN
Creative direction, Director and Producer, Content, Marketing Strategy
OVERVIEW
The Eden Reforestation Projects Brazil work needed highlighting across all marketing channels for general awareness and potential large partner funding so we went to Brazil to document the early developments of their essential conservation and restoration work. We journeyed with traditional groups, indigenous people, and Quilombola communities in the Amazon, Cerrado, and coastal mangrove habitats to capture their relentless daily work to protect and restore their forests for future generations.
PROJECT TYPES
Pre-production planning and managing
Video production - produced and directed in the field for four weeks
Helped set up the multi-channel marketing distribution strategy
Creative team management including third-party vendors
Post-production with editor and colorist
Feedback and workflow system
THE RESULTS
Short awareness film + trailer
Local Brazil market awareness video
Four employee “Day-in-the-life” videos filmed
Four weeks of production in Brazil managed
Website buildout and optimization for digital performance
Content strategy for Brazil awareness campaign
“This is what I wanted. [starts to tear up]... Here (in the nursery) I found myself.”
Eliene, Cavalcante Brazil Nursery Manager
Book a free exploratory planning call
Let’s talk more about your creative production needs or marketing strategy. I’d enjoy nerding out with you.