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RICHARD GOODMAN STUDIO
A greater LA woodworker designing quality since 1975
Web Redesign, Storytelling Strategy, Identity Design, Video Production, Local Business Strategy
Video directed and edited by Brandon Chen
Music combosed by Noah James Rubin
OVERVIEW
When Richard Goodman approached me, his brief was simple: "I need a new website and rebrand that gets me more business." A talented artist with an eclectic edge, Richard needed a portfolio website that reflected his unapologetic style while being functional enough to draw in new collaborations. No fluff. No over-polished nonsense. Just raw, effective layout and design that gets noticed.
THE APPROACH
This project was all about harnessing Richard’s unapologetic character and turning it into a digital experience that grabs attention and doesn’t let go. We built a site that feels raw and alive—bold type, dynamic visuals, and a monochrome palette that keeps the focus sharp on his work. The structure is sleek and intuitive, letting the chaos of his beautiful design process speak without losing function. Every element was designed to echo Richard’s ethos: quirky, detailed, and fluid.
DELIVERABLES
Strategic Industry Research and Planning: Conducted detailed analysis to guide creative direction and align with audience needs.
Unified Brand Voice and Style Guide: Developed a cohesive narrative and visual framework for consistent future branding.
Mobile-First Website Redesign: Revamped site with responsive design, optimized user experience, and enhanced SEO performance.
Storytelling Media Production: Delivered impactful video and photography to amplify the brand's story and audience connection.
Book a free exploratory planning call
Let’s talk more about your creative production needs or marketing strategy. I’d enjoy nerding out with you.