EDEN REFORESTATION PROJECTS

04

Creative direction, Brand management, Content management, Social media, Production

This is a collection of collateral and projects tackled over various campaigns at Eden as the creative marketing manager.

OVERVIEW

PROJECT TYPES

  • Video production

  • Multi-channel marketing campaign builds

  • Content builder and strategy

  • SEO direction

  • Digital ad strategy, builds, and optimization

  • Creative team management including third-party vendors

  • Brand guide, templates and design systems

  • Feedback and workflow system

THE RESULTS

BRAND

  • Helped provide story and communications for 1,200+ corporate partners

  • Features in The New York Times, BBC News, Forbes, and Nat Geo affiliates

  • Helped drive record funding of ~$40 million in 2022, nearly double of 2021

  • Brand voice and first org-wide brand guide, templates, and design systems rollout across 10 countries

CONTENT

  • Three international production trips

  • Annual report and corporate partner pitch decks

  • Partner social toolkit assembly

  • Content strategy and builder with over 100+ SEO planned and targeted topics with briefs and outlines

STRATEGY

  • Paid ad strategy, tracking, and optimization

  • Website buildout and SEO-optimization with active ranking for new non-branded keywords and organic traffic

  • Mapped production calendar and systems for future storytelling production (pre and post included)

Book a free exploratory planning call

Let’s talk more about your creative production needs or marketing strategy. I’d enjoy nerding out with you.