OBJECTIVE

CREATIVE MARKETING MANAGER // EDEN REFORESTATION PROJECTS

Los Angeles, CA // May 2021 - February 2023

• Built, led, and reviewed work of the creative team in the production of all web, print, video, and digital marketing collateral - teams and production teams from the size two to seven people

• Supervised a cross-functional team of graphic designers, marketers, copywriters, photographers, videographers, editors, and project managers in the strategic development of messages and deliverables

• Spearheaded and managed omni-channel content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology

• Collaborated with the marketing and sales (development) departments in developing marketing plans, analyzing results, and identifying opportunities

• Analyzed brand tracking, market trends, organization needs, and the competitive landscape

• Met budget standards by forecasting and managing expenses

• Prioritized work and resources across engagements based on short- and long-term needs, establishing production schedules by collaborating with designers, copywriters, and production teams (internal and external)

• Conducted brainstorming and working sessions with the creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives

• Reviewed and approved art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges

• Produced fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for key target audiences

• Presented, oversaw the presentation of final concepts, and pitched for approvals for deliverables

MARKETING DIRECTOR // HARVEST CRAFT

Los Angeles, CA // July 2016 - Present

• Designed the layout & copy for the website, blog, email newsletter, collateral, and social media

• Content creator, copy editor, & project reports

• Managed a team of interns: (1) Digital Marketing Coordinator, (1) Social Media Marketing Intern, and (1) Marketing Assistant

• Two-month Cambodia & Japan sustainability assignment, international operations, and project documentation

• Social media management and account strategy

ACCOUNT MANAGER // DIRECTIVE CONSULTING

Costa Mesa, CA // March 2018 - March 2020

• Managed anywhere from 5-10 client projects in a variety of B2B industries and was responsible for communicating results and strategy to clients as their main point of contact in the agency.

• Executed digital marketing campaigns in all segments of the business funnel TOFU, MOFU, BOFU in SEO (Organic), PPC (Paid-for), and Content to drive results.

• Collaborated and organized my own dedicated team of SEO and PPC specialists to ensure that deliverables were implemented and the accounts were achieving their objectives.

• Communicated regularly with executives and clearly articulated the strategic vision and data-driven tests & results, responsible for managing client expectations and communicating success.

PPC & SEO MANAGER // DIRECTIVE CONSULTING

Costa Mesa, CA // April 2017 - March 2018

• Optimized and managed the digital marketing spend ($50,000+/month) for 6+ clients across different CMS platforms

• Composed tactical ad copy to fold into campaigns and holistic marketing strategy through hundreds of ads and posts weekly across a variety of industries and a number of channels

• Developed the creative side of SEO from outreach to content to link building

• Measured success by reporting from a variety of resources including Google Search Console, SEMrush, Google Analytics, and Moz

• Weekly reporting and management of clients’ online presence by tracking + reporting changes in traffic, rankings, trends, and conversions

• Drove traffic and increased ROI for our accounts via competitive analysis, keyword research, technical SEO, and CRO

• Comfortable with tight deadlines through time management skills from rigorous agency demands

• Google AdWords, Analytics, MozPro, SEMrush, Unbounce, and other project tools

PROJECT MANAGER // ZACH KING STUDIOS

Los Angeles, CA // September 2016 - December 2016

• Built out the online merch store

• Business development and program development

• Media Kits strategy

• Pitch deck strategy

• Various film set operations tasks served as a production assistant for The Lego Movie production

COMMUNICATIONS ASSISTANT // BIOLA UNIVERSITY CCT

La Mirada, CA // August 2015 – May 2016

• Edited copy and content for blogs, articles, social media, podcasts

• Managed CCT social media, primarily Twitter and Facebook

• Provided consulting marketing strategy for continued growth and reach of target audience

• Participated in brainstorming sessions